A bold wine category disruptor, Squealing Pig needed a campaign-specific social strategy to match.

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Challenge: Squealing Pig needed to boost its brand awareness and establish a deeper connection with its audience during peak season. For that, they needed an engaging social campaign that would nurture and grow its online community.

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Solution: We developed strategic, engagement-based initiatives using social listening and market research to generate awareness and cultivate a thriving online community.

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We then used insights gained from this campaign to build on this success,  leveraging the momentum from the Summer of Love campaign, we have charted a roadmap for future initiatives that will further amplify the brand's playful and cheeky personality.

Results: The campaign rolled out during the Australian Open and Pride Month celebrations. Our always-on community manager actively engaged with different pages, often popping up cheekily to answer questions

• 15m Total Profile Impressions
• 11,000 Profile Visits
• 3,400 reactions, comments and shares

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