An industry leader with a best-in-category offering, St Ali is the chosen partner for businesses like Mercedes Benz, Mr Black, Archie Rose, and Koko Black. Milkman had a  little something to do with its iconic brand identity.

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The Challenge: Refining a formidable brand image strong enough to support St Ali’s expansion into digital, social and e-commerce – all while still staying true to its cult identity.

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The Solution: Milkman worked with St Ali for years to develop the unmistakable messaging, packaging, website and e-commerce strategy you know today.

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