Branding
Discovery
Branding is so much more than a logo or a tagline. It’s the essence of your business, captured by a visual identity and tone of voice that connects with your target audience. That’s why we start with a bespoke workshop – AKA brand therapy – to define your brand’s purpose, values, and personality. There, we get a deep understanding of your business, objectives, and customers. Asking the right questions, we listen carefully, articulating your brand’s story in a way that resonates with the people who should care.
Strategy
Once we’ve explored your brand’s psychology, we work with you to develop a comprehensive strategy that outlines how you can bring your vision to life. We’re not going to bore you with marketing spiels or recommend services that you don’t need. We will create a blueprint that reflects your budget, timeline, goals and market.
Tone of Voice Development
With a strong sense of direction, a solid brand identity and a dedicated copywriting team, your tone of voice practically articulates itself. Well, almost. From tagline development and hero messaging to social-specific content and your brand’s copy bible, we go to town on the voice your audience hears in their head when engaging with your brand.
Visual Identity
Here, we materialise your brand in 4k using design, colour and typeface. From logo design and brand guidelines to font pairings, packaging, signage and wayfinding, we translate brand concepts into assets made for print and digital.
