Founded in 2013, Deliveroo started as a British company and went on to operate in Europe, the UAE and Asia. We had a lot to do with their successful launch in Australia.

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Challenge: Deliveroo needed to launch their brand in Australia before big-hitters like Uber Eats entered the scene. They wanted to establish a powerful online presence with enough cut-through to capture the attention of foodies in a market saturated with options.

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Solution: We developed a strategic partnership campaign that saw restaurants promote Deliveroo on their socias. With engaging social content, influencer marketing, events, paid advertising and more, Deliveroo launched with over 1,000 partnered restaurants — becoming the household name we know today.

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Results: A launch with significant hype across local rollouts, seeing:

• 57% growth in market share in 2016
• 8x growth of its nearest competitor
• 8,200,000 people reached