Delivering fresh, ethical fast food forpeople who give a sh*t, Lord of the Fries started out with a solid brandconcept. We gave it a visual identity and tone of voice to match.

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As part of the brandingstrategy we developed social content that built a highly-engaged cultfollowing, was focussed on veganism and inspired a hip hop personality.Mouth-watering photography, videos and national campaigns helped bring thevision to life.

The Challenge: To rebrand Lord of the Fries with asignature platform and streamlined identity fit for a cult following of ethicalfoodies and Gen Zers.

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The Solution:  Milkman producedbrand guidelines and national campaigns to bring the brand vision to life.Beyond the high-engaging social content came creative direction acrossactivations, collateral, marketing, events, and ambassadors.

Results:The identity and campaign work was integral to making the Lord of the Friesinstitution it is today.

➔         6,250,000 people reached onsocial media

➔         55,000+ loyal vegan followers

➔         50% page growth in under six months