Deliveringfresh, ethical fast food for people who give a sh*t, Lord of the Fries startedout with a solid brand concept. We gave it a visual identity and tone of voiceto match.

‍

The Challenge: To rebrand Lord of the Fries with asignature platform and streamlined identity fit for a cult following of ethicalfoodies and Gen Zers.

‍

TheSolution:  Milkman produced brand guidelines and nationalcampaigns to bring the brand vision to life. Beyond the high-engaging socialcontent came creative direction across activations, collateral, marketing,events, and ambassadors.

Results: The identity and campaignwork was integral to making the Lord of the Fries institution it is today.

‍

➔         6,250,000 people reached on socialmedia

➔         55,000+ loyal vegan followers

➔         50% page growth in under six months

‍

‍