Cars24 are dominant car traders in the UAE and Asia. We helped the $3.3 billion brand introduce online used-car dealership to the Australian market.

The Challenge: Ushering in the future of used-car trading, Cars24 needed a campaign that would disrupt the industry and its legacy players sitting comfortably at the top. One as bold and disruptive as the brand itself.  

The Solution: Taking to the skies of Sydney, Milkman delivered the country’s first-ever helicopter car delivery. Amplified across PR, influencer, social and digital channels, the jaw-dropping stunt featured Australia’s favourite content creators, The Inspired Unemployed, as air car-cierges, reaching their 1.4 million followers by extension. 

Results: The stunt surpassed activation expectations, generating a huge amount of national and international coverage.

• 17% sales uplift
• 33% increase in new users to the site
• 22% increase in organic traffic
• 160 million global earned reach
• 2 million experiential reach
• 8.5 million unique social media reach
• 100% positive coverage sentiment
• 53% share of voice

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